/about
Hi, I'm Lara.
I built and run Just Move to Europe, a guide to Europe's tech ecosystems. I own the product, the curation and the systems that keep it current.
My other work includes Mini-Me, the private context system I use across my agent work, and Tech Grails, a prototype for collecting tech merch and its stories.
Florence, August 2026
Background
I grew up in a small village in Germany. As a kid, I built tree houses, wrote messages in binary so my parents had to decode them, sold their own DVDs back to them for pocket money, and made PowerPoints to negotiate a higher allowance. When my town didn't have a cheerleading club, I convinced my mom to help me start one.
I studied Management and Technology at TUM (computer science and finance), with semesters in Shanghai and Istanbul.
At Usercentrics, I owned the CRM migration from Pipedrive to Salesforce end to end and built the reporting backbone that ran on top. At Moss, I designed GTM for the Midcap segment and ran outreach pilots. The one that worked best was also the most memorable: roses to CFOs on Valentine's Day.
I spent time on the investor side, too. At b2venture, I supported follow-ons into DeepL and SumUp, helped set up a new fund vehicle, and wrote memos on everything from algae-based vegan tuna to space tech. At 212, I ran first founder calls across Türkiye, CEE, and MENA. Pattern recognition looks different when you see hundreds of pitches in a year.
After my master’s, I moved fully onto the builder side. I went deeper into AI engineering, agents, evaluation, and safer deployment, and learned the way I learn best: by building, breaking things, and shipping. I haven't stopped since.
I like work that becomes useful enough to be passed along: a tool someone keeps open, a map someone sends to a friend, or a workflow that quietly saves a day. If you're building something like that, I'd like to hear about it.