Hi, I'm Lara.

I grew up in a small village in Germany. As a kid, I built tree houses, wrote messages in binary so my parents had to decode them, sold their own DVDs back to them for pocket money, and made PowerPoints to negotiate a higher allowance. When my town didn't have a cheerleading club, I convinced my mom to help me start one.

I studied Management and Technology at TUM (computer science and finance), with semesters in Shanghai and Istanbul.

Most of what I've done since then comes down to one thing: building systems that earn their place and stay. At Usercentrics, I owned the CRM migration from Pipedrive to Salesforce end to end and built the reporting backbone that ran on top. At Moss, I designed GTM for the Midcap segment and ran outreach pilots. The one that worked best was also the most memorable: Valentine's Day roses to CFOs.

I spent time on the investor side, too. At b2venture, I supported follow-ons into DeepL and SumUp, helped set up a new fund vehicle, and wrote memos on everything from algae-based vegan tuna to space tech. At 212, I ran first founder calls across Türkiye, CEE, and MENA. Pattern recognition looks different when you see hundreds of pitches in a year.

After my master’s, I spent a year going deep on AI engineering (agents, evaluation, safer deployment.) Trial and error, mostly. I started shipping and haven't stopped.

I care about things that earn their place, whether that's software that disappears into your day or a resource someone sends to a friend without being asked. If you're building something like that, I'd like to hear about it.