Hi, I'm Lara.

I grew up in a small village in Germany. As a kid, I built tree houses, wrote messages in binary so my parents had to decode them, sold their own DVDs back to them for pocket money, and made PowerPoints to negotiate a higher allowance. When my town didn't have a cheerleading club, I convinced my mom to help me start one.

I studied Management and Technology at TUM (computer science and finance), with semesters in Shanghai and Istanbul.

Most of what I've done since then involved taking something messy and making it usable enough for other people to rely on. At Usercentrics, I owned the CRM migration from Pipedrive to Salesforce end to end and built the reporting backbone that ran on top. At Moss, I designed GTM for the Midcap segment and ran outreach pilots. The one that worked best was also the most memorable: roses to CFOs on Valentine's Day.

I spent time on the investor side, too. At b2venture, I supported follow-ons into DeepL and SumUp, helped set up a new fund vehicle, and wrote memos on everything from algae-based vegan tuna to space tech. At 212, I ran first founder calls across Türkiye, CEE, and MENA. Pattern recognition looks different when you see hundreds of pitches in a year.

After my master’s, I moved fully onto the builder side. I went deeper into AI engineering, agents, evaluation, and safer deployment, and learned the way I learn best: by building, breaking things, and shipping. I haven't stopped since.

I like work that becomes useful enough to be passed along: a tool someone keeps open, a map someone sends to a friend, or a workflow that quietly saves a day. If you're building something like that, I'd like to hear about it.